Scott's Thoughts

On Cognitive Dissonance

About 3 years ago we prepared a marketing strategy at our church to analyze how Canadians think.  We had previously created two of these strategies in 2001 and 2009. Marketing studies are difficult, but the gathering of data is essential to making educated projections of behavioural habits.  The most difficult process is summing up the concepts into a few identifiable traits.

The Third Love

I have to admit that I stumbled upon this idea by accident. At Kawartha Community Church we have always written messages in teams.  We have found that many heads are better than one when studying and formulating messages around Scripture.